Tuesday, July 14, 2020

How to Measure and Optimize Brand Awareness

How to Measure and Optimize Brand Awareness Brand awareness â€" as the term suggests is all about creating ‘awareness’ of a brand to make sure that the consumers know that it exists, and its products and services are available for sale. It is very important in promoting products. In commodity-related product markets, brand awareness decides the amount of sales that a product will make. Therefore, highly recognized brands thrive competitively in the market.Creating brand awareness is just the next step after creating a strong brand, which is very important these days for businesses to stay on top of the market. Hence, brand awareness measures how famous a brand is within its target audience. © Shutterstock.com | My Life GraphicIn this article, we will explore brand awareness starting with 1) why you need to create brand awareness, and going then to describe 2) measuring brand awareness and 3) optimizing brand awareness.WHY DO YOU NEED TO CREATE BRAND AWARENESS?A strong brand is an essential element of your business behind its slogans and logo. Strong branding and brand awareness strategies are crucial to developing a long term standing in the market. Here are some reasons why brand awareness is important for a business:Brand Equity: Equity is a brand’s value beyond its physical assets such as equipment and buildings. Brand awareness is a key factor in developing brand equity. The more people know about your brand, the more they will associate with it, the higher your reputation will be and the greater your overall brand value will be.Social Impact: Businesses develop social impact through creating awareness about their brand in the market. This social impact helps peo ple to spread positive word of mouth about the brand and perceive the brand’s importance in their lives. In this way, the brand begins symbolizing their lifestyle choices, taste, or habits.Customer loyalty: In order for a business to sustain, it is important to retarget the converted consumers and enable them to come back and make purchases rather than targeting new clients, which can be very costly. Brand awareness plays a key role in enabling repeat sales or sustaining old clients through developing their loyalty towards your brand. For instance, if a business follows up on a client through satisfaction surveys, promotions and newsletters after the sale has been made, it will increase a customer’s loyalty towards the brand and result in increased future sales.Capturing lost leads: Brand awareness can capture lost leads. A consumer might drop the idea of purchasing a brand or might prefer the products and services of the competitors for any reason. Through retargeting, business es can reconnect with these kinds of lost leads and encourage them to make a purchase. The existing brand familiarity of the retargeted group can be leveraged along with an incentive such as discount, offers to make sales.Saves marketing costs: Brand awareness comprises of aided recall and unaided recall research. Aided recall research approaches the customers and asks them about their associations, awareness, and thoughts relating a particular brand whereas unaided recall research seeks to know the perceptions of the consumers regarding different brands of a particular product, such as Home Décor brands or Car brands.This data helps marketing departments to create strategies and to find whether they should invest in targeting new customers or work towards retaining their old clients. Therefore, it can greatly save marketing costs. Moreover, executives can use brand awareness metrics to report to stakeholders, shareholders, the board, or the CEO in order to plan growth and break in to new consumer markets.[cp_modal id=cp_id_75506] [/cp_modal]MEASURING BRAND AWARENESSBrand awareness is extremely difficult to measure. However, internet and technology has simplified numerous aspects of brand awareness measurement through online tools. Overall, a business should be aware of its brand’s engagement levels, impressions, and overall reach while measuring its brand awareness. Below is a list of metrics and tools to measure the brand awareness of your company.Apply Reach MetricsReach is defined as the number of people who found your business through an online source and went through your online content. Whereas impressions refer to the number of people who went through your brand advertisement through retargeting campaigns, social media ads or paid advertising. Engagement comprises of numerous factors such as crowd sourcing participation, participation in discussion forums or contests, comments, social media sharing, etc. Here are some forms of data that can help a business measure its brand awareness:Search keywordsI f an online user places a search using your brand name, then it is obvious that they are aware of your brand. Does your business track search keywords? You should start doing it so that you know how many people are aware of your brand.Social mentions and analyticsWorld Wide Web is loaded with online tools that help businesses to measure their social mentions and analytics. Social mentions provide you with information on how many times your business is being mentioned somewhere. For instance, if someone has written a blog about your product or has written a review, you will be notified about it.This helps businesses in keeping an eye on negative and positive social mentions. In the case of positive social mentions, businesses can evaluate the effectiveness of their marketing strategies. On the other hand, if something negative is written about your brand, you can effectively tackle the situation by taking measures to ensure that you do not lose any sales because of it.Moreover, busin esses can also track social sentiment of the online users to gain an insight on different demographics of your target audience and what they are saying about your brand. This will enable a business to know about the most satisfied demographics in the target audience and hence will help it to create stronger marketing strategies for groups that are probably not receiving the brand so well.Use Online ToolsThere are online tools available for each channel â€" whether you want to acquire these stats from social media websites such as LinkedIn, Facebook or Twitter or through search engines, you can easily find free and paid online tools. These tools will provide you with in-depth data on social mentions and analytics, which will help you in knowing who to target and which strategies to apply.Google AlertsThrough signing up on Google Alerts, you can make sure that you get notified every time Google indexes a page that contains some information about your brand. This will enable you to kee p an eye on your competitors while receiving all the relevant information.Visitor dataKeeping an eye on returning visitors and monitoring new visitors plays a significant role in measuring brand awareness. Google Analytics is a great way to acquire this data as it helps you to understand the trends your business has gone through over a period of time.PPC AnalyticsPPC Analytics is probably the easiest way to track online brand awareness. It provides you information of the number of people that clicked your ads. This can help a business in calculating the conversion rate as well as knowing how many people are being reached through paid ads.Collect feedbackReview sitesAll businesses must keep an eye on review sites such as CitySearch, reviews on Yahoo and Google, Angie’s List or Yelp. You will find out the number of people that have reviewed your product or service and what they have to say about you. You can use the positive reviews as company testimonials or in promotions and can a lso take measures to resolve any disputes with the ones who have written negatively about your brand.Conferences and trade showsIf your brand takes part in conferences or trade shows, make sure that you have a team, which can collect on-location data regarding your brand from people. The team can ask people whether they have heard about the new product line or collection by your brand or not. This will help you in figuring out where you stand and the measures you need to take to ensure the maximum brand awareness. This data can further help you in devising strategies.Primary researchQuestionnaires, surveys, and polls are a great way to collect information regarding brand awareness. Especially while devising important strategies, such kind of data can play an important role in saving marketing costs.You can ask your prospects or customers about the channel through which they found your brand or whether they are aware of your upcoming product line or not. However, majority of the time s, it is not easy to ensure that the user will attempt the poll, questionnaire, or survey. That is why businesses have to make sure that they design them affectively.Measuring User EngagementMeasuring user engagement on social media networking sites also provides businesses with a clear picture of where their brand stands in terms of awareness. Since social media plays a significant role in assessing the popularity of a brand, you can easily assess user engagement through seeing how active your Facebook or Twitter accounts are. Greater user engagement directly means higher brand awareness. Social media tools such as TweetDeck, Hootsuite, and Social Sprout enable businesses to manage their social media profiles and keep an eye on all the activity that is going on there.[slideshare id=35181021doc=11ideastogrowbrandawarenessslideshare-140527134519-phpapp02]OPTIMIZING BRAND AWARENESSEngagement campaigns should be run for optimizing brand awareness. Businesses should understand that opti mization requires great follow-up and repetition in order to be successful. Through optimizing brand awareness, a business can structure its campaigns on different social media and online channels analyze important data and create any required changes based on the results.Planning the structure of the engagement campaignBusinesses should start with planning the structure of their engagement campaign and the channel they want to utilize. For instance, if a business wants to make use of search engines and Facebook to run an engagement campaign, it should make sure that it clearly defines the objectives it has, such as:Gaining 100, 000 Facebook page likesAttracting 100 new users each day on the brand’s website2.5% conversion rateEvery business will have a different objective, and they need to be clarified in the beginning as it just makes the whole process very smooth. Moreover, target audience should be defined with their demographics such as:US Females 18-25US Males 35-45, etc.This will save the promotional expenditure and will only target the business prospects. Finally, the advert structure should be decided. How will your advert look like? What text will it contain? How will it gain the attention of users?Targeting ConsiderationsThe targeting considerations for engagement campaigns are flexible as businesses make use of a combination of interests, languages, demographics, Geographical data, mobile devices, or partner categories. All you have to do is to acquaint yourself with the categories that your preferred channel provides and select the ones that are closest to your business requirements.Relevance: Relevance is of key importance while targeting audience, as they should be relevant to the kind of content you are posting. If you are unsure of the users, you want to target, try to test different audience segments moderately and then shift budgets based on the results you derive.Fresh ads: Ads should be modified and kept fresh especially if you are testin g different audience groups. Create ads that are compelling to the type of people you are targeting for the best returns.Scalability: The number of target audience should correspond with your budget. For instance, if you are choosing to target only your fans within your city, it can lead to limiting your brand. Moreover, you also cannot target an entire country, as the advert will become irrelevant. As a rule of thumb, 1 million users should be targeted on a promotional budget of 5,000 USD for 5 days of desktop/mobile advertising.Placement ConsiderationsVarious channels will provide you different placement options i.e. where do you want your ads to show. Typically, following are some placement options that most channels provide:Mobile newsfeed: It is probably the most effective method of advertising as the adverts are displayed to mobile users of a given online channel.Desktop newsfeed: This is a good option for flexible and open targeting.Positioning: In Google, sponsored ads that show on the top of the page are more effective as compared to the ones placed on the right-hand-side. Moreover, Facebook also provides right-hand placement of ads, which are effective. However, different versions of the ad should be tested to make sure that it is working well.Bidding ConsiderationsBusiness objectives will decide bid types in engagement campaigns. Both Facebook and Google have different bid types. For instance, on Facebook if you want comments on a particular post, increase user engagement or increase the overall reach of the brand, you can opt for a bid type that charges per impression (CPM). Through this, you will be able to optimize a certain action from users that you are targeting. Similarly, if you are looking for Page Likes, offer claims, or link clicks, you can opt for CPA bid type, which will only charge you once the specified action is performed by the user. There is another bid type on Facebook by the name of CPC, which will charge you if the user interact s with your post.Google AdSense has different bid types to select from:CPC (Cost Per Click) â€" You will decide what you want to pay on receiving each click to your website. The price depends on what are you advertising.CPE (Cost Per Engagement) â€" You will only pay in this type of bidding if the user actively engages with your ad. Under CPE, if you have a lightbox ad (an ad that can be expanded into a larger size), then you will only pay once the user expands your ad and views it for two seconds.CPM (Cost Per 1000 Impressions) â€" You will set a fixed price on each 1000 ads served.Active View CPM â€" You will only pay for 1000 measurable and viewable impressions of your advert.Creating your campaigns and making changesCreate your ad and start A/B testing. This is an important step, as it will tell you which feature of your campaign will generate more conversions for your brands. The ultimate goal of brand awareness is to make sales and hence you must test different versions of you r advertisement to see which one works the best. This will also make sure that you are effectively making use of your advertising budget. You will have to choose demographics such as interests, location, and age to conduct successful testing. Use the testing data to make important changes to your ad for better brand awareness.Follow-upAn active follow-up is crucial in the success of a promotional campaign. If you are facing under-paced delivery, try to expand the size of your target audience or opt for another bid type to make sure that the market-reach increases. You can also increase your bids to make sure that you stay competitive. Similarly, if you find that CPE bids are too high, you should sit back and cut down on the budget of high CPEs. This mostly occurs when too many advertisers are fighting for the same kind of users in a small market. You can also choose to cut down the duration of your adverts.

Thursday, May 21, 2020

What Is White Noise

In the simplest of terms, white noise is sound that can be used to cover up background sounds. Because of its ability to drown out potentially distracting sounds, white noise is often recommended as a sleep and study aid. For example, people who find it hard to fall asleep without a fan running in the bedroom may not be responding to the fan’s cooling breeze, but to its soothing sound. However, while it has been found effective in helping people sleep and learn in some cases, white noise can have some negative effects, especially when used with newborns. Key Takeaways: White Noise White noise is the combination of all approximately 20,000 sound frequencies people are capable of hearing, ranging from about 20 to about 20,000 Hz.Most people describe white noise as a hissing sound, like the sound of the letters â€Å"sh† in the word â€Å"hush.†White noise has been found effective in helping people fall asleep, as well as study and learn. White Noise Definition Science defines white noise as the combination all of the audible sound frequencies. Research has shown that people with normal hearing can hear sound frequencies ranging from 20 to 20,000 Hz. In other words, white noise can be thought of being like the sound of about 20,000 different tones all playing at once. The actual sound of white noise is typically described as hissing sound, similar to the sound of the letters â€Å"sh† in the word â€Å"hush.† The adjective â€Å"white† was chosen to describe this ultimate combination of sounds because of the similarity of white noise to the qualities of white light, the scientific description of the combination of all colors of the visible light spectrum. As a combination of all audible frequencies, white noise can be used mask other potentially distracting sounds. For example, turning on a fan might help drown out the voices from a next-door neighbor’s loud party. In this sense, the droning sound of the fan is similar to white noise. But how does white noise mask other noises? In normal conversation, for example, people can usually pick out and understand individual voices when groups of three or four people are all speaking at the same time. However, when large groups of people are talking simultaneously, the likelihood of being able to hear any single voice is greatly reduced. In this nature, the sound of say 1,000 people talking at once is similar to white noise. White Noise for Studying Since most people who are distracted find it hard to focus, teachers urge students to study in quiet rooms. But because they find studying boring, some people say that sounds like music or television actually help them concentrate. However, since such easily-distinguished sound can become distracting, some educators and psychologists suggest white noise as an alternative study aid.   While the use of white noise as a sleep aid has been around since the early 1960s, the theory that it might also help people learn is relatively new. Research conducted in 2014 at the University of Hamburg-Eppendorf Medical Center and published in the Journal of Cognitive Neuroscience, found a positive link between white noise and people learning mathematics, and the short-term memory of children with attention-deficit hyperactivity disorder (ADHD). Other research, however, indicates that the effects of background noise on learners can depend on their individual personalities. For example, a 2010 study done at University College in London found that both white noise-like sounds and music actually impaired the comprehension, memory and learning ability of introverts. In other words, the effectiveness of white noise or other background sounds as a study aid remains a case of personal experience rather than well-established scientific research. White Noise for Sleep While it may seem illogical, the idea that noise can help people fall asleep is well established. Devices that produce white noise have been popular sleep aids for years. Many people find it hard, if not impossible, to get to sleep without their white noise machine. To them, total silence is a distraction. Since years of extensive research have shown that chronic sleeplessness can cause brain damage, doctors often recommend white noise devices for treating sleep deprivation.  In addition, white noise is sometimes used as an alternative therapy in treating tinnitus, a constant ringing in the ear that can disrupt sleep. But how does white noise help people get to sleep? Beneficial to our own survival, our sense of hearing still works while we are asleep. Science suggests that rather than the background noise itself, it is sudden changes in background noise that jars us from sleep. By creating a sound masking effect, white noise blocks sudden changes in sound helping people fall asleep and light sleepers remain asleep. In what has become the â€Å"sleep industry,† the term â€Å"white noise† is used as a generic description for any background noise that is constant and unchanging. Other relaxing or comforting sounds available on today’s so-called â€Å"sleep machines† include soothing sounds from nature, like gentle rain, ocean surf, distant thunder, and crickets chirping. Many people find these sounds to be more effective as sleep aids than the â€Å"sh† sound of pure white noise. White Noise and Helping Babies Sleep White noise is often recommended as helpful in getting babies to fall asleep and establish regular sleep patterns. A groundbreaking study conducted in 1990 at the Royal College of Physicians of Ireland found that 32 of 40 newborns studied (80%) were able to fall asleep after just five minutes of listening to white noise. However, the American Academy of Pediatrics warns that there can be pros and cons of using white noise machines with infants. The Pros of White Noise for Babies Some babies do fall asleep faster with white noise in the background.White noise can help drown out household noises common during nap times.Some white noise machines comfort and relax newborns by producing a sound mimicking their mother’s heartbeat. The Cons of White Noise for Babies White noise machines do not help all babies fall asleep and may even prevent some from sleeping.The maximum volume settings for white noise machines may exceed recommended noise limits for babies.Newborns can become â€Å"addicted† to white noise, becoming unable to sleep without it. While they may be tempted to try anything to get baby to sleep, parents should talk to their pediatrician before resorting to white noise machines. What About Television and Sleep? Either accidentally or on purpose, many people fall asleep while watching television. Some people even use a TV as a type of white noise machine to help them get to sleep. However, research has shown that TV-sleep is not always healthy sleep. Many test subjects who had spent a full seven to nine hours sleeping with a TV on in the room reported still feeling drowsy or not fully rested in the morning. Unlike white noise, the volume and tone of the TV change constantly, and since the sense of hearing continues to function during sleep, these changes can disturb sleep. Some people even wake up if the TV is turned off. In addition, the constantly changing colors and brightness of the TV picture can interfere with sleep. Essentially, researchers say that while they are rarely consciously aware of it, parts of peoples’ brains continue to â€Å"watch† the TV even while they sleep. For a healthy, restful night’s sleep, health care experts recommend that both the sound and lighting levels in the room remain consistent throughout the sleep period. Sources and Further Reference Sensitivity of Human Ear. Hyper Physics.Rausch, Vanessa H., Bauch, Eva M. (2014). White Noise Improves Learning by Modulating Activity in Dopaminergic Midbrain Regions and Right Superior Temporal Sulcus. Journal of Cognitive Neuroscience.Furnham, Adrian Strbac, Lisa. (2010) Music is as distracting as noise: The differential distraction of background music and noise on the cognitive test performance of introverts and extraverts. University College, London. Horowitz, Seth. (2012) The Universal Sense: How Hearing Shapes the Mind. Bloombsbury USA. ISBN-10: 1608198839.Spencer, J.A., Moran, D.J., Lee A, and Talbert, D. (1990) White noise and sleep induction. Royal College of Physicians of Ireland. Archives of Disease in Childhood.Can Infant Sleep Machines Be Hazardous to Babies Ears? (2014). American Academy or Pediatrics.Cespedes, Elizabeth M., SM. (2014). Television Viewing, Bedroom Television, and Sleep Duration from Infancy to Mid-Childhood. Pediatrics.A good nights sleep. Kaiser Perm anente.

Wednesday, May 6, 2020

The Delhi Metro Project Management - 1238 Words

. The Delhi metro project is an exemplary tale of the way a project of that magnitude was handled. It’s the best project management carried out for a Govt. sector project, in India, which was completed in time and within the budget. The first step in the project management of any project is to constitute a project team. And DMRC did it exactly the way it was required. THE TEAM (During phase 1and Phase2) Chairman- Ramachandran 1. Managing Director – Dr. E. Sreedharan 2. Total No. of Directors - 16 3. Nominee of Govt. of India - 5 4. Nominee of Govt. of NCTD - 5 (Including MD) 5. No. of full-time functional Directors including MD – 7 DMRC appointed Sreedharan as the project manager and the Managing Director of the Delhi metro project in November 1997. Sreedharan was a Technocrat, who had earned a reputation, during his long stint at Indian Railways, for completing major projects within the given time and budget. Delhi metro was just a feather added to his cap, but the biggest one. Earlier Sreedharan had successfully completed many huge projects like repair of Pamban Bridge, konkan Railway etc. The hiring process was slow initially as DMRC was able to recruit only 100 people; around 70% of the staff in DMRC was on deputation from the Indian Railways. DMRC had given Sreedharan complete freedom to select the project team. Sreedharan selected a motivated team of professionals whom he regarded as fundamental to the success of the project. Most of the chosen staff were between 18Show MoreRelatedA Brief Note On The Population Of Noida1413 Words   |  6 Pages POPULATION OF NOIDA: RIDERSHIP AT VARIOUS METRO STATIONS THE PIE CHART IS REPRESENTING THE NUMBER OF PASSENGERS USING THE PARTICULAR METRO STATION PER DAY Ridership of different metro Stations per month SECTOR 18 – 22974 BOTANICAL GARDEN - 22000-25000 (Approx.) NOIDA CITY CENTER - 25000 (Approx.) 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System Migration Plan Free Essays

System Migration Implementation Phase I Oracle Environment On December 16, 2006 the migration of the production database will take place. It has been deemed necessary to move our Oracle production database to a more robust server for future growth. At this time the database resides on a p650 unit that will be utilized in phase two of this migration. We will write a custom essay sample on System Migration Plan or any similar topic only for you Order Now Below find the laid out plan as it pertains to the move. December 16, 2006:There will be a complete backup of the existing server. December 17, 2006:Starting early that morning, the backup of the existing server will be restored on to the new server emulating the current environment. While the restore of the new server is taking place, the existing server will be set up for the actual move of the existing Oracle database. Step. 1: The mounted file system will be un-mounted from the operating system, at that point after recording all the necessary paths. Step. 2: The volume group that the file systems reside in will be varied off, and then exported. After this step the database which resides on the EMC Symmetric will no longer exist on the present database server. Step. 3: The server will be totally taken down and power will be totally extinguished. Step. : The remove of the fibber channel card that leads back to the EMC database location. The data on the EMC/database will go unchanged or accessed at this point. Step. 5: The fibber channel card will then be placed in the new server. Step. 6: The new server will then be powered on with the fibber channel card from the now existing server, and then the database will be imported to that server. Step. 7: At this point all the network and fibber connections will be moved to the new sever from the existing one using the same IP/Hostname to eliminate further configuration changes or delays. Step. : A DBA will be contacted to confirm the migration success, and then the server will be taken down for the data center outage. System Upgrade Recommendation Phase II Oracle Environment As a result of an evaluation of performance and future growth of the present Oracle environments, it was proposed and recommended that the production database server be upgraded with additional processors and memory. As phase one, on January 29th 2006 each Oracle environment received the recommended upgrade as described in the briefing dated January 3, 2006 and title: Hardware Upgrade for Oracle Financials in Preparation for OAB and iSupplier Modules. The Oracle environment received the recommended memory and has proved to perform as projected. The production application server now utilizes 16GB of memory, and the database server has a total of 32GB. In a continued effort to move toward phase two, the following information has been composed and now submitted for evaluation. It is the opinion of the system administrator, utilizing performance tools that the existing system degradation only appears during multiple thread requests. In short, thread request are granted buy and throw system processors within any given computer environment. To wit, it has been ascertained that during a normal business run the system reflects system degradation at any point of a new presented workload introduction. System memory and IO performance proves to be stable while the now utilized processors show to be at their maximum thread capacity. In today’s environment the production database unit consists of four processors; with the recommendation to increase this number buy four additional processors facilitating a total of eight. This is projected to improve Dallas County production presently as well as future growth performance. See projected cost on page two. Model Highlights 7038-6M2 The Model 6M2 delivers a cost-efficient growth path to the future with: †¢ 64-bit system scalability in 2-, 4-, 6-, and 8-way configurations with the following processor options: o 2-way 1. 2 GHz POWER4+ with 8 MB shared L3 cache per processor card o 2-way 1. 45 GHz POWER4+ with 32 MB shared L3 cache per processor card †¢ Expandability and reliability: System memory expandable from 2 GB to 64 GB o Rack-mounted drawer utilizes 8U (EIA Units) o Supports up to eight 7311-D10 or 7311-D20 I/O drawers per server o Each I/O drawer supports either 6 (for D10) or 7 (for D20) hot-plug PCI bus slots To upgrade to an 8 way system IBM has given a cost of $25,750. 00 2-way 1. 45 GHz POWER4+ with 32 MB shared L3 cache per processor card. The above quote is without any government discount or third party intervention. However, a thir d party vender’s quotes $9590. Mr. UNIX Sr. UNIX System Administrator How to cite System Migration Plan, Essay examples

Friday, April 24, 2020

On The Road Essays - Counterculture Of The 1960s, North Beach

On The Road Jack Kerouac: On the Road Jack Kerouac is the first to explore the world of the wandering hoboes in his novel, On the Road. He created a world that shows the lives and motivations of this culture he himself named the ?Beats.? Kerouac saw the beats as people who rebel against everything accepted to gain freedom and expression. Although he has been highly criticized for his lack of writing skills, he made a novel that is both realistic and enjoyable to read. He has a complete disregard for developed of plot or characters, yet his descriptions are incredible. Kerouac's novel On the Road defined the post World War II generation known as the ?beats.? The motivation behind the beat movement was their thirst for freedom. They desired freedom from almost everything we take for granted today. ?Central to the beat writers, though little noticed, is the desperate flight from the lower middle class life and its culture of anxiety? (?Jack Kerouac.? Contemporary Literary Criticism, Vol. 14, 305). The beats also had trouble dealing with the social aspects of living. ?In both On The Road and The Dharma Bums this fugue, or flight, is portrayed on the realistic level as an attempt to escape from an intolerable personal or social situation? (Freied 253). They couldn't deal with the values and expectations of society. ?These men and women reject existing social values largely through misunderstanding them; in the social sense, they are infantile, perversely negative or indifferent? (Baro 281). Sometimes it was theirselves they needed to escape from. Freied states, ?Kerouac's hoboes are seeking escape- escape not only from the threats of a hosti le society, but escape from their own inadequate personalities and unsatisfactory human relationships? (295). What most of the need for escape amounts to is an outlet from life. ?Their much touted ideal of freedom is in reality a freedom from life itself, especially from rational, adult life with its welter of consequences and obligations? (Vopat 304). Vopat also says, ?Kerouac's characters take to the road not to find life, but to leave it all behind: emotion, maturity, change, decision, purpose, and, especially, in the best American tradition responsibility? (303). They feel any kind of knowledge will be a restraint. ?They avoid anything- self-analysis, self awareness, thinking- that would threaten or challenge them, for with revelation comes responsibility for change, and above all they do not want change? (Vopat 303). Another more universal fear that they felt the need to escape was the red scare. ?In ?the great McCarthy hysteria,' flight is the only means of expressing their di ssent? (Feied 293). They also do not want the commitment of a real relationship with the opposite sex. ?Free love is rather freedom from love and another route down that same dark death wish? (Vopat 303). They feel if they can escape these bindings of life than will achieve a better way of living. ?Inwardly, these excesses are made to serve a spiritual purpose of an affirmation still unfocused, still to be defined, unsystematic? (Millstein 279). They want to just experience the joys of life to the fullest without worrying about any responsibilities. ?They seek to make good their escape in moment to moment living, digging everything, pursuing kicks with a kind of desperate energy that passes for enthusiasm? (Feied 295). ?They want for everyday experiences something that will give them an exalted, intensified sense of life- that will make them ?live,' that will make life ?real'; they want to transcend, not their actual limitations, but their sense of limitation? (Baro 281). The beats were looking for an easy way out of dealing with the pressures of having a real life. To gain freedom from the restraints of life they rebelled against everything that seemed normal to regular citizens of society. ?Kerouac's novels are more readily summarized than Ginsberg's poetry or the Beat's innovations in lifestyles, but all three manifest a rebellion against the establishment- the goals and habits of middle class America? (Neil 306). Most see this as a combination of ignorance and stupidity. ?These young ?haters of everything' can seem nothing more than spoiled brats, rejecting a civilization they have not bothered to understand and done nothing to deserve, wrecking lives

Tuesday, March 17, 2020

Free Essays on NYC Composite Index

In 1966, the New York Stock Exchange (NYSE) established the NYSE Composite Index to provide a comprehensive measure of the market trend for the benefit of many investors who are concerned with general stock market price movements. The indexes consist of a Composite Index of all common stocks listed on the NYSE and four subgroup indexes Industrial, Transportation, Utility, and Finance. The indexes are basically a measure of the changes in cumulative market value of NYSE common stocks, adjusted to eliminate the effects of capitalization changes, new listings and delistings. The market value of each stock is obtained by multiplying its price per share by the number of shares listed. The aggregate market value, which is the sum of the individual market values, is then expressed relative to a base point market value. The base value was set at 50.00 on December 31, 1965 because this figure was reasonably close to the actual average price of all common stocks at that time. Every measure of changes in stock prices - index or average - must frequently be adjusted to reflect only movements resulting from auction market activity and eliminate the influence of corporate actions. Any change in the capitalization of an individual issue or of all issues in aggregate is dealt with in this index by making a proportionate change in the market value of the base figure.... Free Essays on NYC Composite Index Free Essays on NYC Composite Index In 1966, the New York Stock Exchange (NYSE) established the NYSE Composite Index to provide a comprehensive measure of the market trend for the benefit of many investors who are concerned with general stock market price movements. The indexes consist of a Composite Index of all common stocks listed on the NYSE and four subgroup indexes Industrial, Transportation, Utility, and Finance. The indexes are basically a measure of the changes in cumulative market value of NYSE common stocks, adjusted to eliminate the effects of capitalization changes, new listings and delistings. The market value of each stock is obtained by multiplying its price per share by the number of shares listed. The aggregate market value, which is the sum of the individual market values, is then expressed relative to a base point market value. The base value was set at 50.00 on December 31, 1965 because this figure was reasonably close to the actual average price of all common stocks at that time. Every measure of changes in stock prices - index or average - must frequently be adjusted to reflect only movements resulting from auction market activity and eliminate the influence of corporate actions. Any change in the capitalization of an individual issue or of all issues in aggregate is dealt with in this index by making a proportionate change in the market value of the base figure....

Sunday, March 1, 2020

What College Should You Go To How to Choose a College

What College Should You Go To How to Choose a College SAT / ACT Prep Online Guides and Tips As a high school student, you might be overwhelmed and scared by the college search process. You're probably asking yourself, "What college should I go to? What college is right for me?" It’s not easy to choose a college that’s right for you, especially when you have over 2,000 options in the US alone! To find a school that will truly make you happy, you have to be honest with yourself about what components will make up the most fulfilling college experience based on your interests and personality. This article will give you the tools you need to choose a college that’s the right fit for your goals. Self Reflection Before you do anything else, sit down and ask yourself the hard questions.Think about who you are and what you want to get out of college.This is admittedly tough to do - if you’re anything like me in high school, you’re still feeling pretty unsure about your future plans.When I say to think about â€Å"who you are†, I mean that you need to evaluate the interests and personality traits that most strongly affect your daily life and consider how they will impact your college experience.If you’re very introverted, for example, you may feel uncomfortable at a big party school or in a city environment.If you’re a super picky eater, you should look for colleges that have a flexible meal plan and a wide variety of food options. As for what you want to get out of college, this can be more complicated, but it boils down to thinking about your academic interests and any other activities you plan on continuing in college.If you have a field of study in mind, then you should go somewhere that has strong academic offerings in that area.You may be surprised at which schools have great programs. Just because you haven’t heard of a school doesn’t mean it’s not an awesome fit for you! If you have some idea of your interests but haven't settled on a major, look for schools that will give you the opportunity to explore your interests further within the context of a well-rounded curriculum. Try not to lock yourself into any one field of study yet. To give a personal anecdote, when I went to Dartmouth I started out as a Government major, then switched to a History major, then decided to be a History and Studio Art double major, and finally ended up dropping History altogether and becoming a Studio Art major with a Digital Arts minor.I never would have expeted myself to end up as an art major when I was in high school, but I'm very thankful that I went to a college where that was a viable option. Here Are Some More Questions to Ask about Your Academic Preferences: What are your greatest academic strengths and weaknesses? Do you prefer learning in a small discussion group or in a large lecture class environment? What was your favorite class in high school? How do you do with academic struggles and pressure? Do you take a lot of advanced classes? What’s your GPA and how does it compare to other students at your school? Do you have any learning disabilities or concerns that might impact your academics? Answering these questions will help you determine the type of academic environment that will suit you best in college.Based on your answers, you can look at the class sizes at schools that interest you to see if you’ll end up in mostly large or small classes.Your answers will also help you focus on a realistic range of colleges based on your GPA and ability to handle academic stress.Again, check to see if schools have academic offerings that align with what interested you most in high school even if you're not sure that you'll pursue that interest as a major. You want to be able to take classes that you feel are worthwhile experiences even if they aren't a part of your ultimate academic concentration. Academics may be the main point of college, but the majority of your time won't be spent in classes. There are many other factors that will impact your comfort and happiness while at school. Here Some Non-Academic Questions to Ask about What You Want Out of Your College Experience: Are you kind of a hermit or do you plan to party it up? Introvert or extrovert? Do you like quiet, natural settings or an exciting city life with tons of stuff to do (or something in between)? Are you ready to be far from home? What values are most important to you? What are your political leanings? Is cost a factor that you need to take into account? What are your favorite activities, and which ones do you want to continue pursuing in college? Are sports important to you? What are you proud of about yourself, and what makes you unique? Based on your answers to these questions, you can create more focused search criteria. If you know you want to be close to home, for example, just look at schools in your state.If you have a unique passion or talent, find schools that have organizations to help nourish that talent. It's important to have access to creative outlets and a pleasant living environment that lends itself to learning and having fun at the same time. The academic offerings at a school may be excellent, but that doesn't mean you should go there without considering how you'll feel about the social scene or the surrounding area. The most important question to ask yourself is"What makes me happiest?"Even if you feel like you â€Å"have† to go to a certain school or your parents are pushing you in a particular direction, try to focus on what YOU really want.If prestige is a priority for you, that’s fine, but make sure it’s actually valuable to you and not just to your parents or others who might influence you. College is four years of your life, and that’s not something to take lightly.You’re the one who will be having this experience - not your parents, not your friends, and not your teachers.In the next section of this guide, I’ll go into more detail about the main qualities to consider inyour college search. Who am I? (Please tell me you've all seen Zoolander. Please tell me I'm still relevant.) Narrowing it Down: First Steps There are a few basic distinctions between schools that will help you narrow down your college choices based on your answers to the self-reflection questions above. Public or Private? You might apply to a mixture of public and private colleges, but it’s important to know the differences between the two.Costs are usually lower for public universities if you’re an in-state student, but some private schools do offer generous financial aid.You can expect larger enrollment at public schools and a wider array of academic programs, as well as more diversity of student body. Public schools tend to have bigger party scenes and often bigger class sizes with more classes taught by TAs. Private schools may provide a more close-knit student community and more leadership opportunities due to smaller class sizes. Urban or Rural? This is a key factor in narrowing down your choices.Think about what type of environment is best for you and how it compares to the school's surrounding community.Is it a safe area? How isolated is it?If you enjoy being in nature and want to attend a school with a really defined campus, you should look into schools with more rural settings.If you’re mainly concerned with having places to go out and being able to do a wide variety of activities, you should look at more urban schools. There are also many schools that are a mixture of the two environments and may have a defined campus but also easy access to a nearby city. Rural schools provide a community that's far more insular and differentiated from the rest of the area than urban schools where the student population and city population mix freely. Large or Small? This factor is partially related to the private versus public question, but some private schools are very small while others are the same size as large public schools.If you think you’ll feel more comfortable in a small, close-knit community where there are more opportunities for you to hold leadership positions and make direct changes, then you should look at smaller schools first.If you prefer a place where you can be semi-anonymous and have consistent opportunities to meet new and diverse people, then you should look into larger schools. Keep in mind that schools with more students tend to have bigger party scenes and larger class sizes. Close to Home or Far Away? Some people can’t wait to get away from their families, and some are reluctant to leave.You should decide which type of student you are so that you don’t choose a school that’s too close or too far away and regret it. Being a new college student can be isolating and scary initially, especially if you're shy. You may want to be able to come home from time to time and see some familiar faces. To use another personal example, when I applied to college, I ended up deciding between Dartmouth (in New Hampshire) and Pomona (in California) as my final choices.I picked Dartmouth because I knew it would be too hard for me to be across the country from my friends and family in Massachusetts (even though Pomona would have had perfect weather, and you can go to the beach and go skiing in the same day there...oh God what have I done). In all seriousness though, I know this was the right choice for me because I wasn't ready to be totally on my own yet. If you don’t deal very well with change and you want to be able to visit home more than a couple of times a year, you should look into schools that are closer to your hometown. Wanting your parents to do your laundry is not a valid reason for going to college close to home. Plus, based on this picture I think the portal to Narnia relocated to a laundromat dryer, so that's something to look forward to. Narrowing it Down Part II: Going Deeper Now that you have a vague idea of which type of school you’d like to attend, you can examine other factors that might impact your decision on whether or not to apply.I’ll go over how to find this information in the next section on researching colleges. For now you can just start brainstorming which of these factors are are most important to you. Write down your thoughts so you can use them to guide your search later. Academic Environment What is the attitude towards academics, and will it match up with your personality?This is mostly just a matter of looking at how selective the school is and what types of students attend.What are the GPA and standardized testing stats for students who were accepted? Based on this, do you have a shot at admission? This is also where you might consult student reviews about the quality of classes and teaching.Is there a focus on undergraduates? In some cases, classes are taught by TAs rather than professors (this often happens at large research universities).If getting individual attention and having a strong relationship with your professors is important to you, you might consider a college where professors are more focused on teaching. What about facilities such as libraries, computer labs, and art studios? Make sure you’ll have all the resources you need to pursue your interests. You can find out more about these types of resources on school websites or through one of the sources I'll discuss in the next section. Program Strengths If you know of a specific program that you’re interested in, look for schools that have strong offerings in that area. As I mentioned before, most colleges have websites for each academic department, so you can consult these in your search. You will also be able to sort schools by major offerings in many online databases. If you're still undecided, you don't have to target your search toward specific programs. Instead, try to seek out schools that offer many different majors or provide a holistic liberal arts education so that you can explore various subjects more thoroughly before making a final decision. Social Life What’s the social scene like at the school?You might not want to go to a college that’s dominated by frat parties or one that’s all studying all the time.To find out what schools are like in this respect, you can look at student reviews on the social life and party scene. These factors are rated in most college databases. Some good places to start for information on social life are Zinch and Unigo, which give grades and ratings for campus life based on student reviews. Cappex, which is my top recommendation for a college search site, also has a ton of student reviews on topics like greek life and overall student happiness. Food I’m not gonna lie, this was one of my most important criteria for choosing a college.If you have dietary restrictions or preferences, make sure there will be enough options. I visited some colleges that my high school friends attended where I would have had to survive on cheese pizza and iceberg lettuce as a vegetarian (and I am NOT a picky eater). You have to meet your basic survival needs before you can learn properly, so check out student reviews about campus dining to see whether the meal plan sounds good. Athletics Do you plan on playing sports? Are there opportunities to play intramural or club sports if you’re not on a varsity team?Check out the gyms and athletic facilities for different schools. Most will have separate websites devoted to these facilities and athletics in general. There should be lists of club and intramural sports as well as details about the resources offered by athletic facilities. You can also look at reviews on student life to see if people seem to be enthusiastic about sports and fitness overall. Look for a place where there's a community of people who share your interests. Maybe there are informal clubs that are sports-oriented but are more for fun than for competition. Check out lists of student organizations and see what comes up! Extracurriculars If there are extracurricular activities that you’re currently invested in, make sure you’ll be able to continue them in college.You should also check if there are any extracurricular opportunities that sound cool to you that you haven’t tried before. Most schools will have listings of their student clubs and organizations online, so if you think you're interested in a college, you should check out the offerings. Study Abroad Most schools have study abroad programs now, but you might find that there’s a specific programthat appeals to you more than others.If there’s a place you want to go and you know a school has a well-reviewed program that travels there, you might consider this as a factor in your choice. School websites usually have a section that's devoted to their study abroad programs, since this can be a big selling point for students.Exciting opportunities to experience the world abroad could impact your decision about including a school in your list. Diversity Do you want to meet people from diverse backgrounds who have a variety of different life experiences?This usually goes hand in hand with attending a larger school, but sometimes smaller schools are surprisingly diverse. Most college information sites will give statistics about student ethnicity and percentages of international students. Another factor to consider here is the male/female ratio of a school (if you're even planning on attending a co-ed school). Some schools have very skewed ratios, although many are evenly balanced. This is another statistic you will find on almost every college information page on the internet. Cost Don’t rule out any schools because of cost yet, but this is definitely something to consider.Look for colleges that have strong merit-based aid programs and/or guarantee that they will meet all financial need, and consult statistics on financial aid. These stats might not mean that much for you individually, but many schools have financial aid calculators available online that can help you understand what to expect. Check out scholarships to supplement your financial aid using Fastweb, a site where you can get matched up with the best scholarships for your situation. Other Is there something else that’s important to you that I didn’t list? That’s great!If there's a special quality that you value but isn't related to any of the categories above, it’s still a valid reason for either eliminating a school or considering it as one of your choices. Juggling club: The ultimate passport to social acceptance in college College Research Tips How can you weed through all of this information to find schools that fit your priorities? There are tons of resources out there, so you might not know where to start.Rankings aren’t always the most reliable because they usually just list off name brand schools that don't always make sense for your criteria. The best way to narrow down your search is to go online and use a college matching service.There are some great resources for students that will conduct very specific searches to help you find your ideal college matches.My top recommendation is Cappex. Cappex has pretty much every feature you can imagine to help you sort through the huge piles of statistics and arrive at logical conclusions about which schools will be your best bets.You should fill out a free profile, which will ask you basic questions about your preferences based on most of the major factors I listed earlier.Try to be as thorough as possible so you get the best matches! Cappex will suggest schools based on your preferences, and on each school’s page you can look at â€Å"Your Fit†. This is a meter (pictured below) that gives you a percent match based on how well the school’s offerings align with what you’re looking for: The site will point to schools that line up with your basic criteria, and you can look more closely at their detailed info pages to see if they have other qualities that interest you. Check out student reviews to see what people really think of the school, or look at one of the other categories on the side bar to get a better idea of the surrounding community, admissions requirements, and academic offerings. When you find schools that you like, you can add them to your college list, a feature attached to your profile that allows you to save schools that strike your fancy. The site also allows you to compare schools on your list against each other by putting their stats side by side.This makes it easier to choose between two similar schools.Cappex takes you straight through to the application process by providing a link to the application page for each school on your list and telling you which ones accept the common application.You can even check your chances of admission to each school to see whether it’s a reach, a possible, a probable, or a solid bet for you. This will be important in balancing out your list of schools later. Other sites that you may consult for more easily digestible student reviews and grades on different aspects of student life are Zinch, Niche, and Unigo. Cappex is the best place to make a list of schools, but remember that if you don't find the information you're looking for in the school profile, you can look elsewhere (on the school's main website or at other college search sites). You may consider purchasing a college guidebook if you want to supplement your online search, although at this point guidebooks probably aren't necessary considering the amount information that’s available online.If you’re still interested in getting one, the two main guidebooks I would recommend are theCollege Board’s College Handbook andthe Fiske Guide to Colleges.The College Board's College Handbook has all the stats for colleges, so it’s more of an objective look at the facts about each school. The Fiske Guide to Colleges gives you a more subjective look at colleges. It uses student responses about their experiences to write an essay about each college that touches on all its main qualities.This can be a lot more fun to read and easier to digest than a book of statistics, but there is also inevitably a lot of bias in student testimony.It will still give you some good facts, though, and you’ll have a more holistic look at the personality of each college. If you have the opportunity,take advantage of events at your school or in your area such as college fairs or college representative visits to find out more about colleges.Keep in mind that this is more useful after you’ve already pinpointed some top choices.These events may not give you all the information that you’re looking for, and students often walk away with a bias that’s based on whether you liked the person you talked to rather than whether the school is actually right for you. Overall, be wary of rankings and blanket statements about schools. Your college search is all about what's important to you, so don’t prioritize things that are only important to someone else! They may seem warm and fuzzy, but blankets will only fill your head with LIES. Making Your College List When you decide on your final list of colleges, you should be considering schools that exist across a fairly wide range of selectivity and cost. Think about priorities versus preference. You might have a preference for one quality in a school, but it won't make or break the experience.What are the MOST IMPORTANT qualities that need to be present for you to get the most out of college?Make a list of your top 5-10 requirements for a college based on the qualities listed in the sections above and your self assessment. Factors to Consider: Public or private Setting (urban or rural) Size Location (close to home or far away) Academic climate Academic programs Quality of social life Athletics Extracurricular opportunities Study abroad Diversity of student body Cost/financial aid generosity Any other stuff that is important to you! Using Cappex or another research tool of your choice and your own list of priorities, make a list of fifteen or so schools that you believe are good fits for you.Again, in this process, start with the big priorities. You can sort schools by location and major availability on Cappex, and for any school that’s suggested to you you’ll get a small panel of statistics that indicates the cost, location, and size of the school. Once a school fits the basic criteria, you can start looking at the other factors I mentioned based on statistics in the school’s full profile.There may be many schools that have the right location, major options, and price range, but they all have subtle differences.If you make a large list of schools at first and are having a hard time differentiating between them, try the tool that allows you to compare school statistics side by side so you can see if there are any discrepancies you may have missed. Looking at the student reviews can also be helpful in sorting out which school sounds like a better fit for you.Even if two schools look similar on paper, they may be different in that one has a stronger sense of community or students are overall more engaged in learning. These are things you’ll only learn from the students themselves. Now it’s time to balance your list so that you have a nice range of schools, whichmeans evaluating admissions statistics in relation to your qualifications. Schools Fall into Four Different Categories: 1. Reach:You would really really like to go to this school, but your chances of being accepted are small. 2. Possible:Your chances of being rejected are higher than being accepted, but the school does accept some students with your credentials. 3. Probable:Your chances of being accepted are higher than your chances of being rejected. 4. Solid:You will almost certainly get in. The school rarely rejects students with your credentials. Include at least one solid school, one probable or possible school, and one reach school in your final list. Note thatIvy Leagues and other schools with admissions rates of less than 15% are reaches for all students, even those with a 4.0 and perfect test scores. To figure out your chances of acceptance manually, look up the SAT/ACT score and GPA ranges for the schools on your list. Most schools provide a range for the middle 50% of SAT/ACT scores for accepted applicants. If you scored significantly higher than the high point of that range, then that school can be considered probable or solid. The same applies to GPA statistics. If your GPA is in the top reported range for the latest class at the college, you’re likely to be accepted.Cappex also will give you your chances of admission at each school if you fill out a profile with your scores and GPA, so you don't necessarily have do all of this legwork yourself. If cost is a significant factor for you, don’t rule out any schools based on them being â€Å"too expensive† yet.Start researching which schools offer the best financial aid packages.Often, college websites include financial aid calculators and provide details about their merit-based aid and grant programs. For research on cost, including financial aid, scholarships, and loans, I would recommend creating a profile on Fastweb.It provides an easy way to search for scholarships that match your needs and includes a search feature for loans as well as a guide to figuring out your financial aid. It's the best place to go for college monetary concerns. By this time, you'll have a list of schools that align with your needs and goals, and you can start planning college visits and putting together the different components of your application! Amherst College...what are they REALLY hiding behind all those trees? You'll have to visit to find out. Summary The most first thing you should do when deciding where to apply to college isassess your preferences and personality so you can find schools that suit you well.There are many different factors to take into account when choosing colleges, including location, size, cost, academic programs, and various other opportunities.You can use online resources, college guides, or events like college fairs to conduct your research. I would recommend online resources first as the simplest way to sort through your options. Keep your personal preferences in mind at all times, and avoid being pushed by rankings or prestige towards a school that isn’t a great fit for you.Then, make a list of schools that you think you’ll like. Try to narrow it down by balancing your list based on selectivity and cost. The Steps for Choosing Colleges: 1. Do a self-assessment2. Consider broad factors that might affect your choice3. Consider more specific factors that might affect your choice4. Research schools5. Make a list of schools based on your top priorities6. Narrow down the list so that you have a balance that includes at least one solid, one probable or possible, and one reach school If you’re honest with yourself and do some serious research, you’ll end up with a list of amazing schools that offer all the opportunities you're looking for in your next academic journey. What's Next? Have you set your sights on the top colleges in the nation? Read this article for advice on how to get accepted to Harvard and other Ivy League schools. If you're worried about getting into college at all, read this article on the easiest schools to get into. Worried about choosing a major on your college applications? Learn how to navigate the process and make an informed decision. If you're planning your college essay, read this advice onwhat to avoid in your writing. Your SAT/ACT score is really important for getting into college. Find out how high of an SAT or ACT score you need for admission to your top choice schools. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: